Strategic Online Website Marketing Design
Website design is a very different animal than web page design. The design of a web site is its flow, its way of interacting with the reader. A web site design is a complex relationship between individual web pages that can make or break website marketing strategies.
The Structure of Online Website Marketing Strategy
Web site design [...]
Website design is a very different animal than web page design. The design of a web site is its flow, its way of interacting with the reader. A web site design is a complex relationship between individual web pages that can make or break website marketing strategies.
The Structure of Online Website Marketing Strategy
Web site design is also entirely other than web programming.
When people think of website design strategy, they imagine a breed of artists known as website designers who will make lots of pretty pictures. It is these magnificent creatures who will create an original web site design so breathtaking that people will rush to buy your products, that will attract international attention from web site design pundits who smoke pipes and remark, “Wow, that is one mighty fine web site design.”
Online Website Marketing Strategy Might Not Be Pretty
In reality nobody cares if another pretty web site design has been produced, and a web site design featuring oodles of delicious word-art animations and bulky java menus with sound effects will only annoy the hell out of your potential customers. A good web site is comprised of information, the products of good web copywriting with database programming where necessary. Web site design is the art of arranging information; it is the art of website marketing strategy.
Reading The Future In Online Website Marketing
To produce a website design that people will actually stop to read, you need to present them information worth reading, and in a captivating, intuitive way. Companies spend tens of thousands of dollars on web site design, only to go spend tens of thousands more on short-lived web advertising to get people to go there. Where do they place the advertisements? On web sites that are designed around information. The sites that millions of people go to always place the web site design in the service of the content, and not the other way around.
What all this amounts to is a drastic paradigm shift in commercial web development. You will need the services of a new breed of web designer, one who places as much emphasis on website marketing strategies as on web page design.